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A multi-tier creator campaign helmed by the television personality helped the brand’s new Derm Correxion Lip Volumizer achieve record-breaking sales.
December 18, 2025
By: Melissa Meisel
RoC Skincare knows influencers are the mouthpiece responsible for soaring makeup products sales. The lip plumper peptide treatment with hyaluronic acid & vitamin E visibly smooths and plumps lips in minutes. To promote its new Derm Correxion Lip Volumizer, the brand launched a multi-tier creator campaign fronted by Bethenny Frankel. The TV personality kicked off a broader campaign featuring 27 creators across 114 assets. The effort drove a reported 12 million views and an above-average ...
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